Coming Soon

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Coming Soon is a Lisbon-based curated vintage brand. All items are carefully handpicked from all over the world—from Europe to Oceania, Asia, and the Americas.

Vintage fashion By Diana Agua-Mel Founded in 2024 Based in Lisbon
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Her Story

Coming Soon was founded by Diana Água-Mel in 2024 in Lisbon. Diana has a background in fashion design and during her years living in Australia she began taking inspiration from thrifted items in her designs — visiting charity shops, markets, and conducting online research became an ongoing part of her practice. During her sabbatical, she began collecting one-of-a-kind pieces from around the world. Out of this profound admiration for sourcing, Coming Soon was born. Although the brand is based in Lisbon, it expands throughout Europe with regular showings in London, Paris, and Amsterdam.

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“I started collecting one-of-a-kind pieces all over the world. Out of this profound admiration for sourcing, Coming Soon was born.”

Curation

Diana handpicks clothing and accessories—including bags, shoes, sunglasses, and jewelry. Every item is carefully selected for its quality, condition, and alignment with the Coming Soon aesthetic. Pieces have been sourced across all six continents, from cities including Lisbon, Sydney, Perth, Mexico City, Oaxaca, Marrakesh, Athens, New York, Cartagena, Copenhagen, Berlin, Sal, Hanoi, Ho Chi Minh City, Siem Reap, San Juan, Geneva, London, Lyon, Nice, Budapest, Girona, Monte Carlo, and Rio de Janeiro.

“Coming Soon offers second-hand, vintage and deadstock items, ensuring pieces get to be reworn, safe from landfills and aiming for customers to buy with intention.”

Sustainability

By offering second-hand, vintage, and deadstock pieces, Coming Soon provides an alternative to fast fashion. Extending the life of existing garments and accessories helps keep valuable items in circulation and out of landfills. Through this approach, the brand encourages more intentional consumption and supports a more sustainable fashion industry.