VSJEWELS

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VSJEWELS is an independent jewelry brand specialising in sterling silver jewelry. Designed for longevity, their collections focus on timeless pieces made to be worn for years to come.

Handmade jewelry By Victoria Samioti Founded in 2025 Based in Amsterdam
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Her story

VSJEWELS was founded by Victoria Samioti in 2025 in Amsterdam. Always creative, Victoria discovered the ancient jewelry technique of lost-wax casting through social media and quickly fell in love with it. What began as a personal creative project evolved into an independent jewelry label centrerd on craftsmanship, precious materials, and thoughtful design. Many of her designs draw inspiration from nature, and each piece carries a Greek name as a nod to Victoria’s Greek heritage. Today, VSJEWELS continues to grow through online sales, pop-ups, and selected retail partners, while staying true to its thoughtful and intentional nature.

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“My collections are designed to feel distinctive but wearable, with pieces that can be worn alone or layered."

Craftsmanship

VSJEWELS creates sterling silver jewelry, including earrings, rings, cuffs, necklaces, and bangles. The brand is best known for its cuffs and signature Ormi earring stack—a set of two earrings and two cuffs designed to be worn together. The whole collection is designed to feel distinctive yet wearable, with pieces that can be worn individually or layered.

Victoria hand-carves each design in wax. The pieces are then cast in recycled sterling silver at a foundry. After casting, each piece is finished by hand through sanding and polishing, revealing its final shape, texture, and shine.

"Rather than following fast trends or mass production, VSJEWELS focuses on thoughtful design, small quantities and pieces meant to be worn for years.”

Sustainability

VSJEWELSapproaches sustainability through small-batch production, considered materials, and a focus on longevity. Most pieces are made-to-order to avoid overproduction, with a small stock kept for bestsellers. The collection is made primarily from recycled sterling silver, a durable material designed to be worn for years and easily repolished when needed.

Sustainability also extends to the packaging. The jewelry pouches are designed to be kept and reused, allowing them to store and protect each piece rather than become waste.
Rather than following fast trends or mass production, VSJEWELS focuses on thoughtful designs made to be worn and cherished for years.