Ronnies Vintage is a curated vintage clothing and accessories brand focused on timeless pieces with character, especially leather jackets, bags, and shoes. Each item is carefully selected to promote a more conscious, individual approach to fashion.
Her story
Ronnies Vintage was founded in 2023 in Hardewijk by Rochell de Vries, inspired by a lifelong passion for vintage fashion and collecting unique pieces. What began as a hobby—and a wardrobe overflowing with vintage finds—naturally evolved into a brand centered around individuality, self-expression, sustainability, and connection.
Over time, Ronnies Vintage has grown from collecting clothing to curating a carefully selected collection of vintage pieces, each with its own story and character. By giving pre-loved garments a second life, the brand promotes a more conscious and personal approach to fashion, celebrating individual style over passing trends. Through both online and in-person spaces, Ronnies Vintage aims to create a welcoming community connected through fashion.
“The entire brand began simply because I kept collecting more vintage clothes than I had room for — what started as ‘just a hobby’ quickly became something much bigger.”
Curation
At Ronnies Vintage, every piece is carefully selected to create a collection that feels unique, expressive, and easy to incorporate into everyday wardrobes. Rochell focuses on finding items with character—pieces that stand out through their quality, fit, details, or story. Rather than following fast-changing trends, she chooses items that feel authentic, wearable, and long-lasting. She is especially known for her selection of leather jackets, shoes, and bags, while also offering a broader range of clothing pieces. Each item is individually checked and selected with care to ensure it meets her standards for style and condition.
“I curate a collection of vintage clothing and accessories that reflects my personal style, taste, and love for timeless fashion.”
Sustainability
Sustainability is central to Ronnies Vintage, as the brand is built around giving existing clothing a second life. Choosing vintage is already a more sustainable choice, reducing waste and extending the lifecycle of garments that already exist. In addition, the focus is on natural materials and timeless designs that are made to last.