Rona Belle

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Rona Belle brings together pieces made by women in Yogyakarta and carefully selected pre-loved finds. With a focus on neutral tones and timeless silhouettes, the collection celebrates femininity and versatile style.

Handmade and vintage fashion By women Founded in 2025
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Her Story

Founded by Ditha in 2025, Rona Belle is a slow-fashion brand rooted in a lifelong love for creating. What began with dressing dolls, drawing and making things by hand grew into a personal exploration of clothing and design.

Rona Belle brings together original designs and a curated selection of vintage. The original pieces are designed by Ditha and made in limited quantities by a small, women-led atelier in Yogyakarta, connected to her family.

The vintage selection grew from a love for collecting beautiful pieces and discovering hidden gems. Chosen for their timeless appeal, these finds are shared to be worn, loved and made part of a new story.

Together, the collections reflect a thoughtful and personal approach to clothing – an ongoing creative journey.

Items

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''A mix of new designs and vintage pieces you’ll want to wear again and again.''

Production and Curation

The Yogyakarta collection begins with fabrics handpicked by Ditha. She creates the designs, which are then brought to life by the women in Yogyakarta. From initial sketches to samples, the pieces are tried on, refined and adjusted in close collaboration before the women produce them in small quantities.

The vintage collection is sourced and individually selected. From labels and fabrics to unexpected details, each garment offers a glimpse into its past. These discoveries guide her curation, bringing together pieces with their own character and history.

"Every item is created in small quantities, with the idea that clothing should feel personal and be made to move through seasons.”

Sustainability

Rona Belles approach to sustainability is rooted in small-scale production and a careful selection process that avoids overproduction and prioritises quality over quantity. The focus is on neutral, timeless pieces that are not tied to a single season or trend. By working directly with women in Indonesia, the brand also supports local craftsmanship and skills. Alongside the original pieces, Rona Belle offers pre-loved items, giving existing garments a second life.