Madame Coco

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Madame Coco is a vintage fashion label offering accessible everyday pieces and designer treasures. Defined by a joyful, authentic, and expressive aesthetic, each item is carefully selected to help people feel confident, distinctive, and fully themselves.

Vintage fashion By Savine Labouchere Founded in 2015 Based in Amsterdam
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Her story

Madame Coco was founded in Amsterdam in 2015 by Savine Labouchere, a creative with a background in photography, styling and art direction. The brand started from her lifelong obsession with second-hand shopping and finding unique treasures with character and soul. What began as a personal passion slowly grew into a carefully curated vintage platform with a strong visual identity and loyal community. Through Madame Coco, Savine celebrates creative self-expression and sustainability, helping people discover and express their own style in a confident, playful and conscious way.

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“Elke libi verdient een tweede lobi. Madame Coco is about finding pieces with soul — clothing that makes you feel confident, playful and completely yourself."

Curation

Madame Coco curates vintage and second-hand pieces selected for their quality and distinctive character. Each item is personally handpicked by Savine through a detail-oriented, intuitive process shaped by years of experience in styling and second-hand sourcing. The selection features garments with beautiful fabrics, flattering fits, rich textures, and timeless silhouettes designed to be worn and loved for years. Madame Coco’s goal is to help people discover pieces that genuinely reflect their personality and individual style.

"I want people to fall in love with fashion in a more personal, conscious and joyful way.”

Sustainability

By giving existing clothing a new life, Madame Coco offers an alternative to fast fashion, helping to reduce overproduction and textile waste. The brand encourages a more conscious approach to dressing—one that values individuality, longevity, and mindful consumption through pieces that are made to be worn and appreciated over time.