GINGIN

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GINGIN is a jewelry brand for those who aren't afraid to stand out. Each piece combines fashion-forward design with everyday wearability. Crafted from durable stainless steel, GINGIN jewelry is made to last, layer and express your individuality.

Jewelry By Otalia, Leila and Melissa Hougard Founded in 2022 Based in Amsterdam
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Their Story

GINGIN is an Amsterdam-based jewelry brand founded in 2022 by Otalia Hougard and her sisters, Leila and Melissa. Growing up in West Africa, jewelry was an important part of their lives. Their mother sold jewelry at local markets, and accessorising with a stack of jewelry before heading out was simply a must — an expression of femininity, identity and self-expression.

They founded GINGIN to create the pieces they had always wanted to wear themselves: distinctive, fashion-forward yet sophisticated jewelry, full of character and accessible in price. What began as a shared love of jewelry has evolved into a brand built around self-expression, individuality and the confidence to never shy away from being a little extra.

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“We want GINGIN to inspire you to express yourself fully, wear too much, speak too loud and never be afraid to take up space.”

Products and Craftsmanship

GINGIN creates distinctive, fashion-forward jewelry that balances bold statements with sculptural design. Each piece has its own character, bringing together sleek and organic shapes with unexpected details.

Part of their collection is designed and developed in collaboration with a designer before being produced by GINGIN’s manufacturing partner in Spain. These pieces are crafted from premium 316L stainless steel, chosen for its durability and affordability, and finished with either 18K gold plating or rhodium.

The other consists of designs handmade by the founders themselves, using carefully sourced pearls, gemstones and other materials. Together, both of these collections reflect GINGIN’s approach to jewelry: thoughtful design, attention to detail and quality craftsmanship, without compromising on accessibility.

“At GINGIN, sustainability starts with creating jewelry that is made to be worn and loved for years to come,”

Sustainability

GINGIN believes in creating jewelry designed to stand the test of time. The brand uses durable 316L stainless steel, chosen for its longevity and resistance to water and tarnishing, helping each piece remain a lasting part of your collection rather than something to be quickly replaced.

They release their collections in limited drops and carefully consider what they produce to avoid unnecessary overproduction. GINGIN also uses recycled materials for its primary packaging and makes sure the production process remains relatively close to home.

As the brand grows, GINGIN is committed to continuously improving how it designs, produces, sources and packages its jewelry. The ambition is to explore more responsible materials and production methods while staying true to what defines the brand: distinctive design, quality and accessibility.

Highlights

GINGIN has been featured in Vogue UK as an emerging independent jewelry brand. But most importantly, its pieces have been worn by inspiring artists such as singer Naaz on NPO television, Lubiana during live performances and in her latest “Divine Feminine” music video, and Amsterdam DJ Jerrau for Glamcult TV. The brand has grown through Amsterdam’s creative community, taking part in curated events. Seeing GINGIN come to life through inspiring, empowered artists while building a loyal community around the brand has been one of its proudest achievements.